App Store Screenshot best practices guide app developers on how to best present their app to users. Good screenshots can help improve the clickthrough rate (CTR) and conversions for an app, while poor screenshots fail to convey the benefits of the a…
Lees meerApp developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process ca…
Lees meerThe App Store Description provides key information about an app to its potential users. The description should be clear and easy to read, provide in-depth information about the app features and be written with the ranking algorithm and store listing…
Lees meerThere are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look into telecommuting options that enable them to work from home or on the go, apps offering such capabilities sho…
Lees meerAn App Store Video can show users what makes an app useful or a mobile game fun. Good videos can improve conversions with engaging footage, music and descriptive text. For today’s App Store Spotlight, we look at Scrabble Go and see how its videos on…
Lees meerApple recently announced the addition of new App Store categories: “Developer Tools” and “Graphics & Design.” When these categories are added, apps across the store are likely to see their rankings change as a result of reindexation. App developers …
Lees meerAn App Store Screenshot can showcase many things about an app, such as its graphics or a mobile game’s characters. Every aspect, from the features highlighted to the order of the screenshots, can make a difference. For today’s App Store Spotlight, w…
Lees meerThe App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a featured app, in searches or in a category list, users will see the icon. This makes the icon an important creative …
Lees meerAn App Store Description should tell a user everything they need to know about an app. It must be formatted in a way that’s easy to read while scrolling through on a device screen and written for each store. For today’s App Store Spotlight, we take …
Lees meerThe App Store Guidelines have been updated with new rules. These include rules regarding spam, push notifications, data collection, Sign in with Apple and more. App developers should be aware of these changes and what it could mean for their apps. …
Lees meerThe App Store Video can be a helpful asset to apps and mobile games. It presents users with their first look at the app in action and can present valuable information quickly and directly. For today’s App Store Spotlight, we take a look at the mobil…
Lees meerApp Store Screenshots are vital to an app’s conversion rates. These images should inform users of a variety of the app’s features and functionality, be visually engaging when viewed on a device (whether in light mode or dark mode) and utilize callou…
Lees meerApple’s Volume Purchase Program can help organizations purchase a large number of apps for their staff and employees. In order to extend these benefits to educational institutions, Apple has introduced the Apple School Manager. For app developers ho…
Lees meerApple’s App Store Guidelines have updated with a new requirement for mobile games available in China. Starting this July, any mobile game available in mainland China will be required to have an International Standard Book Number (ISBN) or be removed…
Lees meerThe App Store Description serves multiple functions on an app listing. It informs users about the app’s functionality to drive conversions, builds relevancy for keywords and provides legal information and disclaimers like payment policies. For this …
Lees meerApp Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may no…
Lees meerAn App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video…
Lees meerThe Apple App Store has adjusted several of its app categories for both the iOS and Mac stores. This shift could impact app rankings across the store as apps are shifted. Developers should be aware of these changes and how it might impact their App …
Lees meerApp Store Screenshots can give a user their first look at the app, so it’s important they make a good impression. When an app relies on seasonality, such as Valentine’s Day apps, it’s equally important that they use their screenshots to capitalize o…
Lees meerApp Store Connect recently started displaying a notification that there has been an issue with reporting impression and conversion data. Over the past several months, many apps saw shifts in impressions and conversions around mid-September, particul…
Lees meerApple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strateg…
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