Apple’s WWDC 2020 keynote presentation ended with several announcements, including new operating systems, app development tools and more. It’s time to look at the biggest news from the keynote and how it can impact App Store Optimization. New OS The…
Lees meerWWDC, Apple’s annual event, is quickly approaching. While the event is normally an in-person and streamed experience, it has moved entirely online for digital events. Each year, WWDC brings new announcements and technology that shake up apps and app…
Lees meerApp Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers. In advance of WWDC 2020, Apple has given App Store Connect a ne…
Lees meerIs your app monetization in jeopardy? A new App Store lawsuit claims that apps with loot boxes and similar randomized digital rewards are considered gambling. While there has been debate over loot boxes before, a lawsuit against Apple could impact A…
Lees meerThe Google Play Developer Console is getting an upgrade, which means it’s time for a beta test. Google recently announced the Google Play Console beta, which redesigns the Developer Console and adds new tools to help developers. To understand what t…
Lees meerWhen times are stressful, people often turn to meditation to help calm their minds. This is good news for meditation apps, right? Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain us…
Lees meerWhen your app is available in the stores, how will you let users know everything it has to offer? The App Store description should never be overlooked. It’s an important tool for conversion and building keyword relevance, so a well-written descripti…
Lees meerDo you want your app screenshots to stand out? Do you want to engage with users from the very first image and get them to install your app? A picture may say a thousand words, but sometimes it takes a little more to truly reach users. If you want to…
Lees meerWhen users need your app, it should be no more than a tap away. That often means being able to go to an exact page in an app in an instant, rather than minimizing the screen, swiping to the app, opening it and navigating to the page. Deep linking ca…
Lees meerWhat does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well. With summer beginning, Apple showcased Carrot Weather as an “Essential app for the we…
Lees meerDo you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for. The Feature Graphic is an important aspect of a Google Play Store listing and App Store optimization. If you wan…
Lees meerCan mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out. A new report from Android Police shows the early testing of a new feature on the Play Store. This integrates YouTube with mobi…
Lees meerThe Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store…
Lees meerIs your App Store Optimization based on proper App Keyword Analysis? Knowing what keywords to target is a core pillar of ASO, but all too often developers target keywords based on no data, or even worse, faulty data. If you want your ASO strategy t…
Lees meerIf your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech. …
Lees meerAre you tracking the right App Metrics? Knowing what metrics to follow can help you accurately track your progress and meet your KPIs. When you log on to App Store Connect, you might not be sure what each metric means, or which ones matter the most.…
Lees meerAn app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s i…
Lees meerGoogle Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how th…
Lees meerApp A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run t…
Lees meerApp descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Stor…
Lees meerThe Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Goo…
Lees meer