App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Conn…
Lees meerApple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expa…
Lees meerGoogle Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must reevaluate what the screenshot best practices and examples are to ensure the app continues to draw clicks and convert…
Lees meerApple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings…
Lees meerApp Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing…
Lees meerThe Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring loc…
Lees meerThe Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teach…
Lees meerThe new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the ne…
Lees meerThe app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is p…
Lees meerApp Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO …
Lees meerGoogle Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and…
Lees meerAn App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mo…
Lees meerApp Store Optimization is important for apps of all types, from educational apps to mobile games. With schools having teachers instruct remotely and many closing down for a month or longer, mobile apps can help educators assign homework and students…
Lees meerWhat makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knig…
Lees meerApp Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store guidelines. Apple recently announced a number of changes to the App …
Lees meerAn App Store Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual li…
Lees meerAn App Store Screenshot is an opportunity to visually present an app while describing its functionality. For apps like Pigment, an adult coloring book app, it is key to show users the patterns and artwork they can make on it. For today’s App Store S…
Lees meerAn App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important part of App Store Optimization. The video should be carefully designed to demonstrate the app and its features…
Lees meerThe App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new market…
Lees meerThe App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. Fo…
Lees meerThe App Store Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile ap…
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