When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads. You want users to find your app in searches, which will require targeting keywords that are in-demand and re…
Lees meerGoogle Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities…
Lees meerGoogle Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimizatio…
Lees meerThere’s no denying the popularity of cats on the internet. Between videos, memes and cats achieving celebrity status, it’s no wonder that there are plenty of apps dedicated to cats as well. For this week’s App Store Spotlight, we take a look at the …
Lees meerApp Store Connect, previously called iTunes Connect, is Apple’s control hub for apps. Anything that impacts an app, from its metadata to its metrics, are found here. As such, it’s important to understand how App Store Connect works, especially in re…
Lees meerNintendo has launched a new app for the popular “Mario” franchise, bringing the classic “Dr. Mario” game to mobile devices. While the franchise name certainly gives it a strong start, does the app also have healthy App Store Optimization, or are its…
Lees meerThe Promotional Text is a section of an iOS app page that provides quick information about the app. This can include short pitches or taglines, but a common purpose is to let users know about promotions and changes for the app. The Promotional Text’…
Lees meerApple has changed its restrictions on downloads over cellular data for the upcoming iOS 13. While it previously increased the limit from 150 MB to 200 MB, Apple has now lifted the restriction altogether. With this change, users will be able to downl…
Lees meerWhile App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how their respective search engines work. In the case of ASO, it utilizes the App Store search engine – in fact, 70% of a…
Lees meerOver the past few days, social media quickly filled with posts from an app called FaceApp, which uses AI to edit photos of users faces. Just as quickly, users began raising privacy concerns with the app, such as cloud photo storage and unauthorized …
Lees meerWe’re well into Summer, which means people around the country are heading off on vacations, and many of them are using apps to plan and book their trips. Travel and vacation apps should optimize to take advantage of this increased demand and bring i…
Lees meer