★ Thoughts and Observations on the MacBook Neo

The MacBook Neo is the first major new Mac aimed at the consumer market in the Apple Silicon era. It’s meant to make a dent — perhaps a minuscule dent in the universe, but a big dent in the Mac’s share of the overall PC market.

Another Steve Jobs Quote on Lower-Priced Macs

‘Never the Same Game Twice’

The MacBook Neo’s Price, Looking to the Past and Future

Compatibility Notes on the New Studio Displays

Steve Jobs in 2007, on Apple’s Pursuit of PC Market Share: ‘We Just Can’t Ship Junk’

★ Thoughts and Observations on the MacBook Neo

The MacBook Neo is the first major new Mac aimed at the consumer market in the Apple Silicon era. It’s meant to make a dent — perhaps a minuscule dent in the universe, but a big dent in the Mac’s share of the overall PC market.

Steve Jobs in 2007, on Apple’s Pursuit of PC Market Share: ‘We Just Can’t Ship Junk’

Apple Introduces MacBook Pro Models With M5 Pro and M5 Max Chips

★ Thoughts and Observations on the MacBook Neo

The MacBook Neo is the first major new Mac aimed at the consumer market in the Apple Silicon era. It’s meant to make a dent — perhaps a minuscule dent in the universe, but a big dent in the Mac’s share of the overall PC market.

Apple Debuts M5 Pro and M5 Max, and Renames Its M-Series CPU Cores

Apple Announces Updated Studio Display and All-New Studio Display XDR

Studio Display vs. Studio Display XDR

Compatibility Notes on the New Studio Displays

‘In Other Words, Batman Has Become Superman and Robin Has Become Batman’

Apple Introduces MacBook Pro Models With M5 Pro and M5 Max Chips

Apple Debuts M5 Pro and M5 Max, and Renames Its M-Series CPU Cores

New MacBook Air With M5

Apple Announces Updated Studio Display and All-New Studio Display XDR

Apple Introduces MacBook Pro Models With M5 Pro and M5 Max Chips

Apple Might Have Prematurely Leaked the Name ‘MacBook Neo’