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Apple Introduces iPhone SE — the Most Powerful Phone with a 4-inch Display

Apple today introduced iPhone SE, the most powerful phone with a 4-inch display, in a compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes. iPhone SE offers …

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Apple Advances Health Apps with CareKit

Apple today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor sympt…

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Apple Announces Advancements to ResearchKit

Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targe…

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Apple Reports Record First Quarter Results

Apple has announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results…

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Record-Breaking Holiday Season for the App Store

Customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year’s. In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchas…

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Apple Names Jeff Williams Chief Operating Officer

Apple has announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will ex…

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Apple Reports Record Fourth Quarter Results

Apple has announced financial results for its fiscal 2015 fourth quarter ended September 26. The company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenu…

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Apple Updates iMac Family with Stunning New Retina Displays

Apple has updated the entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The updated iMacs also feature more powerful processors and graphics, two Thunderbol…

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OS X El Capitan Available as Free Update Tomorrow

OS X El Capitan, the latest major release of the world’s most advanced desktop operating system, will be available Wednesday, September 30, as a free update for Mac users. El Capitan builds on the groundbreaking features and beautiful design of OS X…

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Apple Announces Record iPhone 6s and iPhone 6s Plus Sales

Apple has announced it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 includi…

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Apple Introduces iPhone 6s and iPhone 6s Plus

Apple has announced iPhone 6s and iPhone 6s Plus, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which enables intuitive new ways to access features and interact with content. iPh…

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Apple Brings Innovation Back to Television with All-New Apple TV

Apple has announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. And with the new Siri Remote, you can searc…

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Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple has introduced the all-new iPad Pro, featuring a 12.9-inch Retina display with 5.6 million pixels and the new 64-bit A9X chip. The new larger iPad Pro is thin and light and provides all-day battery life. Apple also introduced Apple Pencil for …

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Apple Introduces watchOS 2 with Native Apps and New Apple Watch Sport Models

Apple has introduced new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. watchOS 2 — which arrives as a free update on September 16 — makes apps faster and more fluid by runn…

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Apple and Hermès Unveil the Apple Watch Hermès Collection

Apple and Hermès have introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour, and Cuff, while respecting the desig…

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iOS 9 Available as a Free Update for iPhone, iPad, and iPod touch Users September 16

Apple announced that iOS 9 will be available on September 16 as a free update for iPhone, iPad, and iPod touch users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri features, all while protecting users’…

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Apple Reports Record Third Quarter Results

Apple has announced financial results for its fiscal 2015 third quarter ended June 27. The company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $…

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Apple Launches ‘Everything Changes with iPad” Site

Apple launched a new site that shows how the iPad can change the way you do things every day. The site features cooking, learning, small business, traveling, redecorating and more. The post Apple Launches ‘Everything Changes with iPad” Site appeared…

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Apple Announces HBO NOW, Lowers Price on Apple TV

HBO is finally going to be available without a cable or satellite subscription. Apple and HBO announced a new streaming service called HBO NOW that starts in April and gives subscribers access to every episode of every season of HBO’s original progr…

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Apple Store Back Online with Apple Watch Pricing

Apple’s Store is back online with information on the Apple Watch. The Apple Watch can be pre-ordered starting April 10, 2015 and will launch on April 24. Apple Watch Sport starts at $349 for the 38mm and $399 for the 42mm. Apple Watch starts at $549…

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Liveblog: Apple Watch ‘Spring Forward’ Media Event

11:34am  Cook recaps the event and thanks everyone for coming. 11:31am  Apple Watch Edition is priced from $10,000. Available at select retail stores. 11:30am  Apple Watch 38mm $549-$1049 depending on band. 42mm $599-$1099. 11:26am  Apple Watch Spor…

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